Earned media is content that a third party creates about your brand that does not cost you anything.
Examples:
📍 Press Release
📍 Post re-shares
📍 SEO
📍 Tags
📍 Reviews/testimonies
Benefits:
📍 Credibility
📍 Builds the trust factor
📍 Wider reach
📍 Organic
Disadvantage:
📍 Unpredictable
📍 Difficult to generate
📍Negative reviews
Owned Media anything you own.
Examples:
📍 Blog
📍 Podcast
📍 Social Media Pages/Handles
📍 Website
Benefits:
📍 Controlled
📍 Usually low-cost
📍 Allows you to build your brand
Disadvantage:
📍 Regular maintenance and updates
📍 Reach can be limited
Which is better? The answer is both! A brand needs both earned and owned media. While earned media is more trusted owned media is what helps to make your brand recognizable.
Consumers want to hear your side of the story and an unbiased side of the story.
If you're curious about how to enhance your PR skills to grow your brand, send me a message and we can set up a free 30-minute consultation!
You can also download my PR Goal Setting Freebie here
Remember: this post is for informational purposes only and may not be the best fit for you and your personal situation. It shall not be construed as legal, financial, or medical advice. The information and education provided here is not intended or implied to supplement or replace professional advice of your own attorney, accountant, physician, or financial advisor. Always check with your own physician, attorney, financial advisor, accountant, or other business or medical professional before trying or implementing any information read here.