Crisis Management is the aspect of PR that you are probably most familiar with. A crisis can be anything that damages a company's reputation and/or causes financial loss.
Examples of a crisis:
Natural Disasters
Cybersecurity breach or hack (stolen credit card information or personal information)
Defected products
Employee Misconduct
A former employee or relative/spouse of a former employee speaking negatively about the business.
Negative reviews or actions have gone viral
Conflicts with Interest Groups (political, social, cultural)
I have created an easy to use Crisis Management workbook. Grab yours today and start planning. Use code: CRISIS and receive 20% off.
Check out episode five of the PR Toolkit. On this episode I discuss why your business needs a crisis management plan; as well as tips to help you create your own plan.
Listen to episode 5 of the PR Toolkit
Download the PR Goal Setting Freebie
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Remember: this post is for informational purposes only and may not be the best fit for you and your personal situation. It shall not be construed as legal, financial, or medical advice. The information and education provided here is not intended or implied to supplement or replace professional advice of your own attorney, accountant, physician, or financial advisor. Always check with your own physician, attorney, financial advisor, accountant, or other business or medical professional before trying or implementing any information read here.
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