A part of Public Relations is getting visible, being a guest on a podcast is a great way to that! How can guesting on a podcast help with your PR goals?
🎙Increase visibility. When I have guest on my podcast, I include links to their website, and their social media pages in my show notes. Sometimes they provide a freebie and that goes in the show notes too. I also give them a chance to talk about their business on the show. I also post promos on my social pages and tag the guest in the post.
🎙Exposure to a new audience. Being a guest means tapping into a whole new audience. An audience that you otherwise would not have had access to.
🎙Show off your expertise. This is your time to shine! Now is not the time to whole back. Ok, hold back a little, you do not want to give away all of your secrets. You do want to show why you are the expert in your field, and why the audience should seek your services.
🎙Building connections. Podcast host talk! We listen to each others show, and if we hear a guest that we enjoy we want them for our show. We will ask for an introduction. Podcast host also ask each other recommendations. I once sent a podcast host 10 referrals for her show. I believe she had eight of them on her show.
🎙Networking. Similar to building connections. You get to build your network of people. From being a podcast guest and having guest on my show, I have built a good network. I have someone that I can reach out to for bookkeeping (three someones actually), financial planning, to chat about imposter syndrome, bounce thoughts off of, create a sales funnel and more. Next week I will give you tips on how to pitch yourself and what to look for when pitching!
You can also download my PR Goal Setting Freebie here
Remember: this post is for informational purposes only and may not be the best fit for you and your personal situation. It shall not be construed as legal, financial, or medical advice. The information and education provided here is not intended or implied to supplement or replace professional advice of your own attorney, accountant, physician, or financial advisor. Always check with your own physician, attorney, financial advisor, accountant, or other business or medical professional before trying or implementing any information read here.