Do I need a press kit, a media kit or both? And what are they?
Press and Media kits are not new. They have been around for ages. With social media marketing and press becoming bigger, these turns are getting used a lot more. The words are sometimes used interchangeable, but there is a difference, and they serve separate purposes.
Press Kit
A Press Kit is all of your information on one page. What you do, what you offer, how to find you. Usually used when you are going to be a guest on podcast, FB live, or a speaker.
Press Kit Contain:
A bio (short or long depending on what information is requested)
Brand story-why did you start your brand, what is your mission, your values
Facts about your company
Things your company has accomplished, awards they have won, places they have been featured
What you offer
Reviews or Testimonies
Logo
Links to your social media pages
Links to your resources (freebies, podcast, website)
Contact info
Picture
Links to previous interviews or features
Media Kit
A Media Kit is how successful you are. This is usually used for those looking to be influencers. It helps determine if they are a good fit for the brand, and how much exposure the brand could potential get from them.
Media Kit Contain:
A short bio
Numbers on social media (followers, average likes) only include the social media platform you are intending to advertise on.
Topics you want to partner on, that you think would make good content, and that you an expert in
References of other partnerships (who you’ve worked with, branded post, engagement numbers, testimonials)
Demographics-who is your target audience, what is their interest, where do they live, what do they do for a living, gender
Contact Info
Press Kit Examples:
Media Kit Examples
Examples were created using Canva.
Need a Press Kit or Media Kit?
Remember: this post is for informational purposes only and may not be the best fit for you and your personal situation. It shall not be construed as legal, financial, or medical advice. The information and education provided here is not intended or implied to supplement or replace professional advice of your own attorney, accountant, physician, or financial advisor. Always check with your own physician, attorney, financial advisor, accountant, or other business or medical professional before trying or implementing any information read here.