Are you curious about Public Relations? A lot of people think PR is a big scary thing, that only happens when someone has messed up. That is not true. PR is also commonly referred to as marketing. It is not marketing. My favorite is Public Relations is not an easy profession to define.
In 2012 the Public Relations Society of America (PRSA) decided that "Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."
A few examples of Public Relations:
📣 Media Relations-writing press releases and speeches.
📣 Social Media Management-writing posts, responding to comments.
📣 Community Relations-public outreach and events.
📣 Customer Relations-seeking the thoughts and opinions of the consumers.
📣 Crisis Management-handling situations that could damage a company's reputation and result in financial loss.
📣 Coordinating events.
📣 Coordinating media appearances.
These are things that all businesses big or small need. You probably did not realize it, but you are already doing some of these things.
If you're curious about how to enhance your PR skills to grow your brand, send me a message and we can set up a free 30-minute consultation!
You can also download my PR Goal Setting Freebie here
Remember: this post is for informational purposes only and may not be the best fit for you and your personal situation. It shall not be construed as legal, financial, or medical advice. The information and education provided here is not intended or implied to supplement or replace professional advice of your own attorney, accountant, physician, or financial advisor. Always check with your own physician, attorney, financial advisor, accountant, or other business or medical professional before trying or implementing any information read here.